Marketing to prospective apartment renters is easy if you have the right amenities.
By STEVE MCKINLEY, Urban Value Corner Store for Houston Apartment Association Trade Magazine, June 2023 issue. Texas is a great place to rent an apartment. The state has affordable housing compared to other states, a strong job market and economic growth, diverse and vibrant communities, and excellent amenities and outdoor activities. If residents are looking for a new place to call home, Texas is definitely worth considering.
Why Texas is a Great Place to Rent an Apartment
There are several reasons why Texas is a great place to rent an apartment. First, the cost of living in Texas is relatively low compared to other states, making it an affordable option for renters. Second, the state has a strong job market and economic growth, with major industries like energy, healthcare, and technology driving the economy. Third, Texas is also known for its diverse and vibrant communities, with large cities like Houston and Dallas attracting people from all over the world. Finally, the state has excellent amenities and outdoor activities, from world-class museums to beautiful parks and hiking trails.
Marketing Your Amenities
Marketing to prospective apartment renters is easy if you have the right amenities. Here are 15 top amenities they are looking for:
1. Fitness Centers – Texas is known for its health-conscious residents, and many apartment complexes offer state-of-the-art fitness centers equipped with treadmills, weight machines and even group fitness classes. Marketing to prospective apartment renters is easy if you have the right amenities.
2. Swimming Pools – With hot Texas summers, having a swimming pool is a must-have amenity for many apartment renters. From infinity pools to resort-style pools with cabanas, you can find the perfect spot to cool off and relax.
3. Pet-Friendly – Texans love their pets, and many apartments offer pet-friendly amenities such as dog parks, grooming stations and even pet daycare.
4. Convenience Stores – Having a corner store in the apartment community can be a real blessing. The ease of walkability within steps of your front door to grab a quick beverage or food item is a cool perk to have. A community store can offer apartment residents a robust amenity, combining service, value, and convenience, and, by doing so, enhance the experience of all the other amenities in a building.
5. Balcony – Take in the beautiful Texas sunsets from the comfort of your own balcony. Many apartments offer balconies with stunning city views or even private yards.
6. Hardwood Floors – Not only are hardwood floors beautiful, but they're also easy to clean and maintain. Many Texas apartments feature beautiful hardwood or vinyl hardwood floors throughout the unit.
7. Walk-In Closet – Who doesn't love a spacious walk-in closet? Many Texas apartments offer ample closet space to keep a wardrobe organized and easily accessible.
8. On-Site Maintenance – If anything goes wrong in the apartment, having on-site maintenance can save time and hassle. Many Texas apartments offer 24-hour maintenance services for convenience. Make sure you promote yours.
9. Security System – Keeping family and belongings safe is a top priority and many Texas apartments offer security systems and gated entrances for added peace of mind.
10. Clubhouse – Whether hosting a party or looking for a quiet workplace, many Texas apartments offer clubhouse amenities such as lounges, meeting rooms and business centers.
11. High-Speed Internet – Stay connected with lightning-fast internet speeds. Many Texas apartments offer high-speed internet options to keep you connected and productive.
12. Stainless Steel Appliances – Add a touch of elegance to the kitchen with modern stainless steel appliances. Many Texas apartments come equipped with energy-efficient refrigerators, stoves, and microwaves.
13. Granite Countertops – Nothing says luxury quite like beautiful granite countertops. Many Texas apartments feature gorgeous granite countertops in the kitchen and bathroom.
14. Playground – If renters have children, having a playground on-site can be a lifesaver. Many Texas apartments offer playground amenities for children to enjoy.
15. Bike Storage – With Texas' sunny weather and scenic bike paths, having secure bike storage is a highly sought-after amenity for many renters.
Steve McKinley is the CEO and founder of Urban Value Store. An outstanding community store should always be one of your top apartment amenities. Contact McKinley at firstname.lastname@example.org, 832-449-0012 or visit www.urbanvaluestore.com.